The first city rally a brand can safely touch.
Road rallies were uninsurable, unpermittable and unsponsorable for manufacturers — one fatal 2007 precedent settled that. UMBRA is built the other way around: no competition on public roads, a silent zero-emission grid, and a media ritual (Totality) designed for the age of short-form video.
Four kinds of partners.
Manufacturers
Your fastest product, in the world's city squares, in a format without reputational risk. The grid is curated; your marque's presence is negotiated, not raffled.
Host cities
A grid of the fastest machines on Earth, standing silent in your signature square — zero emissions, zero noise complaints, global footage with your skyline in it.
Charging networks
The rally runs on your infrastructure and says so. Charging stops are programmed gathering moments, not dead time.
Luxury & tech brands
An audience of owners, builders and the young technical elite that watches launches, not exhausts. Hospitality from grid access to ride-alongs.